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the science of (long) big game hunting
Want to read this on the web? It lives here: the science of (long) big game hunting. In marketing, there are a very simple and reliable approaches to big game hunting (as long as big game exists). You...
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On improving website content
Want to read this on the web? It lives here: On improving website content. You have the glaring website improvements to be made, and then after that, most any we make are based on guesswork with a...
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Refactoring node properties as labels and relationships in Cypher for faster...
Want to read this on the web? It lives here: Refactoring node properties as labels and relationships in Cypher for faster querying [Neo4j]. In this use case, a node property is generated to assign a...
View Articlepositioning gauntlet
Want to read this on the web? It lives here: positioning gauntlet. I was going to use the subject line, “two kidney stones, one well organized website,” because I’m back from my kidney stone vacation,...
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The only link building you should be doing
Want to read this on the web? It lives here: The only link building you should be doing. The only link building you should be doing is internal. Internal link building (ILB) demonstrates an awareness...
View ArticleHow to SEO your content
Want to read this on the web? It lives here: How to SEO your content. This subject line/title made me wince a little so then I tried wrapping the term “SEO” in quotes to distance myself from it, like...
View ArticleOur decisions show us who we are
Want to read this on the web? It lives here: Our decisions show us who we are. Before I cared about data or had much experience in marketing, I would be biased toward trying something new. I liked...
View ArticleReverse content strategy
Want to read this on the web? It lives here: Reverse content strategy. The ultimate needle we care about moving is impact: the amount of influence we can exert to alter others’ trajectories in an...
View ArticleMaking space for untimed runs
Want to read this on the web? It lives here: Making space for untimed runs. Normally when I go for a run, I opt for the same route, playlist, and time it to track progress. When I had my 36th birthday...
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Unlocking the Potential of GA4: How to Track Clicks Within iFrames
Want to read this on the web? It lives here: Unlocking the Potential of GA4: How to Track Clicks Within iFrames. If your website includes iFrames, you may have noticed that click events that occur...
View ArticleLLMs and Semi-Automated Knowledge Graph Enrichment [Day 1]: Tackling Entity...
Want to read this on the web? It lives here: LLMs and Semi-Automated Knowledge Graph Enrichment [Day 1]: Tackling Entity Disambiguation. I haven’t written to the email list in years. This is what I’m...
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